[Sustainable-biodiesel] Ambassadors of Rock in New York Event to Launch The Sustainable Biodiesel Alliance

[Rachel Burton]

HARD ROCK’S 2007 AMBASSADORS OF ROCK TOUR IS “ON THE ROAD AGAIN” WITH  
MUSIC LEGEND WILLIE NELSON

Ambassadors of Rock in New York Features Willie Nelson & Friends,
Including Hosts Woody Harrelson and Daryl Hannah

Event to Launch The Sustainable Biodiesel Alliance

Orlando, Fla., August 21, 2007 – Hard Rock International is bringing  
its global Ambassadors of Rock Tour to the “crossroads of the world”  
with an “outlaw country” twist.  Known for his amazing string of  
hits, legendary artist Willie Nelson and friends will bring an  
unforgettable night of music to Hard Rock Cafe New York in Times  
Square on Monday, September 10, 2007.  Dedicated to its “Save the  
Planet” motto, Hard Rock’s Ambassadors of Rock in New York will also  
act as the official launch of the Sustainable Biodiesel Alliance, a  
non-profit organization founded by Willie’s wife Annie Nelson,  
biodiesel advocate Daryl Hannah and members of the sustainable  
biodiesel community, to promote sustainable biodiesel practices,  
including the harvesting, production and distribution of biodiesel  
fuels.  Hard Rock’s September 10th event will make every effort to be  
eco-friendly, and “do the right thing,” including an offering of food  
from family farms, using recycled materials for invitations and  
marketing materials, and more.  The exclusive V.I.P. event,  
benefiting the Sustainable Biodiesel Alliance, will be hosted by  
award-winning actors Woody Harrelson and Daryl Hannah, and will  
include a green carpet, featuring special appearances by several of  
Nelson’s closest friends and family.  That evening, Willie will also  
be joined his sons’ band, 40 Points, and his daughter’s band, Folk  
Uke, for a special live performance.

“Some of the biggest names in music have become part of our  
Ambassadors of Rock program over the last two years – from The Who  
and Mötley Crüe to Aerosmith, The All-American Rejects and P!NK.  We  
are thrilled that Willie Nelson joins the exclusive list of Hard Rock  
‘Ambassadors,’” said Sean Dee, Vice President and Chief Marketing  
Officer, Hard Rock International.  “We are also proud to support  
Willie’s Sustainable Biodiesel Alliance and take action as a company  
towards a cleaner, greener Earth.”
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As a songwriter and performer, Nelson has won Grammy® Awards, a  
President's Merit Award and Lifetime Achievement Award.  His credits  
include "Georgia On My Mind," "Mammas Don't Let Your Babies Grow Up  
To Be Cowboys," "On The Road Again," "Heartbreak Hotel" and "Stay A  
Little Longer.” More importantly, his work with important global  
charities, including Farm Aid and recently the Sustainable Biodiesel  
Alliance, has generated millions of dollars and worldwide exposure  
for worthwhile causes.  The day before his Hard Rock appearance,  
Willie will also be performing at Farm Aid 2007: A HOMEGROWN Festival  
at Randall’s Island in New York City, alongside several other  
musicians and supporters of the cause.

Save The Planet!
Committed to its “Save the Planet” motto, Hard Rock is partnering  
with Willie Nelson to create an environmentally-friendly event – no  
easy task for a location in Times Square. Efforts include locally  
grown and organic food from family farms and recycling the event  
decor.  In lieu of gift bags, which can lead to more waste, Hard Rock  
will make a donation to the Sustainable Biodiesel Alliance on behalf  
of each guest in attendance that evening.  In addition, moving  
forward, New York-based Tri State Biodiesel will collect waste grease  
from Hard Rock Cafe New York to be recycled into clean, renewable  
Biodiesel fuel, in order to fuel up vehicles on the road – like  
Willie Nelson’s famous tour bus!

“Hard Rock is exploring all possible sustainable innovations for this  
event, from renewable energy use to waste reduction and responsible  
purchasing,” said Corina Beczner, green event specialist for the  
project.  “Hard Rock’s dedication to the Sustainable Biodiesel  
Alliance is a great start, and supporting local, family farms and  
clean energy solutions through this event further demonstrates the  
brand’s commitment and integrity in saving the planet.”

Rockin’ for a Great Cause … and a Chance for Fans to Attend this  
Amazing Event!
As part of Ambassadors of Rock in New York, Hard Rock will host an  
online auction to directly benefit the Sustainable Biodiesel  
Alliance.  Fans will be able to visit www.hardrock.com to bid on:
·      Two pairs of tickets to Ambassadors of Rock event in New York  
on September 10th to see Willie Nelson and friends perform.  The  
winning bid gets two tickets to the event, and unless you know  
someone in Willie’s camp … this is the only way to be part of this  
memorable night!
(Dates of auction: August 22, 2007 through September 2, 2007)
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·      A custom-made Hard Rock Ambassadors of Rock Gibson guitar,  
autographed by Willie Nelson and friends at Ambassadors of Rock in  
New York.  The highest bidder will receive the Willie Nelson- 
autographed Ambassadors of Rock guitar, along with photo  
documentation of Willie and friends signing the guitar at the event.
(Dates of auction: September 26, 2007 through October 7, 2007)

Making Rock History!
In addition to an unforgettable performance, Willie Nelson will also  
donate pieces of memorabilia to Hard Rock.  Following the concert,  
Willie will donate his stage clothes from the event, including his  
signature red bandana and custom-made New Balance® “Willie Nelson”  
sneakers, which will be permanently added to Hard Rock’s world-famous  
memorabilia collection.

Hard Rock’s Ambassadors of Rock Tour
For the second year, Ambassadors of Rock will bring together Hard  
Rock Cafes, Live venues, Hotels and Casinos around the globe to help  
spread the universal language of rock. Nelson, one of the country’s  
most iconic music stars, joins an eclectic group of artists on Hard  
Rock’s 2007 Ambassadors of Rock Tour, including Aerosmith, Peter  
Gabriel and Crowded House in London; All-American Rejects in Orlando  
co-sponsored by Pepsi Smash; and P!NK at the Dubai tour stop.   
Additional artists will be announced with events scheduled for  
Hollywood (Fla.), Las Vegas, Tokyo, Caracas, Buenos Aires, Mexico  
City, Singapore and Madrid.

About The Sustainable Biodiesel Alliance
The Sustainable Biodiesel Alliance, Inc. (“SBA”) is a non-profit  
organization created to promote sustainable biodiesel practices,  
including the harvesting, production and distribution of biodiesel  
fuels.  The ultimate goal is to create best practices standards and  
protocols for verifying that all points in the production and  
distribution chain are in compliance with the SBA’s certification  
standards.  Those receiving SBA certification will be supported by  
the SBA through on-going education campaigns that will include  
outreach programs and maps identifying the locations of the  
production and distribution points. For further information, please  
visit www.sustainablebiodieselalliance.com.


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About Farm Aid
Farm Aid 2007: A HOMEGROWN Festival will take place on Sunday,  
September 9 at Randall’s Island in New York City. The day-long  
festival will promote food from family farmers and raise funds for  
Farm Aid’s work throughout the year to strengthen family farm  
agriculture. The show will feature great talent from a variety of  
musical genres, including Farm Aid board members Willie Nelson, Neil  
Young, John Mellencamp and Dave Matthews, joined by Tim Reynolds, as  
well as Gregg Allman, The Allman Brothers Band, Counting Crows,   
Matisyahu, Guster, Derek Trucks Band, Warren Haynes, Supersuckers and  
Montgomery Gentry. Willie Nelson, Neil Young, John Mellencamp, Dave  
Matthews and Tim Reynolds and The Allman Brothers Band are scheduled  
to play full festival sets.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46  
countries, Hard Rock International is one of the world’s most  
globally recognized brands. Beginning with an Eric Clapton guitar,  
Hard Rock owns the world’s greatest collection of music memorabilia,  
which is displayed at its locations around the globe. Hard Rock is  
also known for its collectible fashion and music-related merchandise,  
Hard Rock Live performance venues and an award-winning website. In  
addition to the two flagship Seminole Hard Rock Hotels and Casinos in  
Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in  
Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego  
scheduled to open later in 2007. Additional hotel and casino projects  
have been announced in Palm Springs and Macau, scheduled to open in  
2009. Hard Rock International, Inc. is owned by Seminole Hard Rock  
Entertainment, Inc. For more information on Hard Rock, visit  
www.hardrock.com.

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